Art Playground Cheltenham: Business Start Up

The thrills and spills of a social enterprise start up

About the Art Playground

Welcome to Art Playground Cheltenham.

It doesn’t exist yet. I am in the process of setting up a social enterprise- a business with a community benefit, where profits are distributed to support the social aims of the business. In this case, to encourage creativity and curiosity in adults and children, particularly through family learning. (and unofficially, to provide a creative, arty, friendly, vibrant community space in a town with a lot of slick, passive, arms-length experiences.)

In the very very early stages I looked for a blog someone had written whilst setting up a small business and couldn’t find one. So I am starting one and will post things I find out along the way, experiences, ideas etc in the hope that it may be useful to someone else doing the same.

The Art Playground will be a cross between an art gallery and an indoor playground, this is art you can explore, climb on, in and under. It will be for adults as much as children. Art Playground is like exploring a series of small worlds; a magician’s library, a multicoloured forest, underground caverns and painted mazes. I don’t believe that art should be about tip-toeing around empty galleries or that playgrounds, secret tunnels, hidden doors and clambering about and exploring should be off limits to adults (or children).

I am also planning to have a real food cafe with interesting veggie, vegan and gluten free options (there’s currently little to none in Cheltenham) as well as food for normal people. (I’m allowed to say that, I am a vegan, and a wheat-free, tee-total one at that. No wheat, no dairy, no fun.) and would love an outdoor space with re-purposed items as planters.

The whole thing will have a focus on recycled and re-purposed materials, acknowledging my great love for the car boot sale.

I also intend to build up a programme of events and workshops, offer birthday parties, provide a venue to hire and support a range of community and arts groups.

So that’s the plan. We’ll see what happens.

If you’d like to contact me about the art playground then you can email me at I am artplaygroundchelt[at]

Thanks for reading


My face. So you know who I am.

My face. So you know who I am.

11 thoughts on “About the Art Playground

  1. Hi Christina. We love your idea and will share it with our members. We’ll be following your progress with interest so please do keep us up to date with developments! Thirza, Communications Co-ordinator, GRC Scrapstore, Gloucester.

    • Hi Thirza, thanks so much for your support, that’s brilliant- really appreciated. I am planning a visit to the Scrapstore as soon as I have set up the community interest company officially. I have been looking on the pictures on your website- looks great! Christina

  2. Do ask for me when you pop in. It would be great to say hello in person!

  3. Hi,
    I think this all sounds really interesting. I was trying to find an email address to try to email you directly.

  4. Hi there, please add me to your list interested people. Anthea

  5. Hi Christina. Lovely meeting you yesterday. Artplayground sounds amazing. I enjoyed reading about your plans. Keep me informed please of everything you are doing. Very very interesting indeed!
    Joanne. (Crystal Orchard)

  6. my name is anthea millier please keep me informed

  7. Hi Anthea, thanks for your message. You are on our mailing list and we’re about to send out an email about our Autumn events. To double check we have the correct email address though, please could you email me on christina[at] and I will make sure you get the info?

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