Art Playground Cheltenham: Business Start Up

The thrills and spills of a social enterprise start up

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How important is cake? Serious market research.

Using the free version of Survey Monkey, I have set up a questionnaire to do a bit of market research. Via the power of Facebook and Sunday night timing, I posted it 20 minutes ago and have 15 responses already. Pretty awesome thing, social media.

As someone with weird food habits (no wheat, no dairy, no caffeine, no fun), it’s important to get normal people’s responses as to what refreshments I should provide at the art playground.

I am determined to offer veggie and wheat and dairy free options, but having done a bit of basic research which puts the number of vegetarians in Cheltenham at about 2,000, I clearly need to have a broader appeal than that. (Unless they can all pledge to do their veggie duty and come to the cafe at least once a week each or something).

So if you’re able to spare a couple of minutes to let me know how important or not cake is to you and what your favourite family day out has been, I’d really appreciate it. If you could also share the link with others (and the link to this blog so they can see what it’s for) that would be really helpful.

Survey link:

Thank you!



Christina eating cake.

Me with a face full of vegan wheat free cake, courtesy of my sister’s baking. (Sitting on the pavement like the classy member of cafe society that I am)